Posts Tagged ‘Lowrance’

Humminbird sues Lowrance

January 27, 2010 Leave a comment

Shortly after their side imaging technology patent was approved, Johnson Outdoors (owners of Humminbird) filed a lawsuit against Navico (owners of Lowrance) for violating said patent. Here is Johnson Outdoors’s press release. Lowrance responded with their own press release stating that their structurescan technology would continue to be sold and supported.

What does this mean for you today? Not much in my opinion.  If you are considering buying a new Lowrance, I think the stories regarding poor customer service are more concerning than this legal battle in my opinion.  But I thought it was ironic that these press releases came out right after I posted the earlier story about the internet uproar and Lowrance.   I’ll bet no one is more ready for this fishing season to start than Louis Chemi.

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Trouble at Lowrance

January 27, 2010 2 comments

This article from Tulsa World amazes me on many levels. It is more evidence that Lowrance is suffering from poor customer satisfaction in spite of the state of the art technology they have introduced. But more importantly–to have such an uproar due to one CSR’s resignation–what other industry shows this kind of passion and loyalty?

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